Optimad NMA nmaoaalive1 (NMA_7_04_14)  Build Date: Thu 22-Jul-2010 10:09:50
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Newspapers deliver...

See how the NMA highlighted the different facets that make newspapers the ideal medium for brands. Campaigns created for the NMA by McCann Erickson.
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Newspapers deliver... interest
They make their readers laugh, cry, rage, but above all this audience is highly engaged and paying attention. See how, with thousands of pages of fresh content every day, newspapers not only report the news but reflect the range of readers interests.

'Write' this way for the ad and the data behind it

 
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Newspapers deliver... portability
Newspapers work everywhere. Which is why the 'commuter's friend' is just as effective below ground as above. See how very little interrupts the avid newspaper reader. Delays included.

Get onboard here for the ad and facts behind it

 
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Newspapers deliver... immersed and engaged consumers
23 million people spend 40 intense minutes a day absorbed in their newspaper. Just think how much of that quality time could be used to pore over your brand..

Head this way for the ad and the facts to back it up

 
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Newspapers deliver... targeting
Nothing targets customers quite like a newspaper.  The medium can deliver both mass reach and niche targeting in less than 24 hours.

Buzz here for the ad and the facts behind it

 
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Newspapers deliver... immediacy and mass reach
Newspapers can help your brand reach a mass audience in a flash. With a turnaround of less than 24 hours, you can also be incredibly tactical and make your brand more responsive.

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