23 million read a newspaper every day (that amounts to 33 million readers  on weekdays and 30 million readers at weekends)

37 million read a newspaper every week

76% of adults read a newspaper every week

83% of adults read a national newspaper every month

(Source: NRS, unduplicated readership, all national newspapers titles including free sheets)

Virtually all reach is delivered on the day the ad appears, even TV can't guarantee mass reach except at high levels of expense. 

96% of readership is delivered on day of purchase.

Compare the speed at which newspapers deliver mass reach in 24 hours compared to delivery of a typical magazine schedule.

(Source: NRS Accumulation study)

Find out more about how 'Newspapers Deliver' here