For over three decades, the respected camera manufacturer has trusted newspapers to sell its tough cameras into a competitive market.

In 1976, British adventurer Chris Bonnington engaged with thrill-seeking readers to help SLR sales reach the summit. In the 21st Century, with its take-no-prisoners Mju 790 campaign, Olympus is still pushing creative boundaries and leveraging the unique environment of newspaper to build its brand, connect with consumers and ultimately increase sales.

To find out more, take a look at our research into newspapers and sales and how readers engage with their daily paper.