search entire site search this section		Reasons for using national newspapers The right media strategy is vital to any advertising campaign. What are the strengths and advantages of national newspapers over other media, in both solus and mixed media campaign schedules? View summary Newspapers complement TV Adding newspapers to your TV schedule can correct the imbalances in audience delivery and enhance the impact of your marketing spend. View summary Effective and Accountable Get Millward Brown's comprehensive report on how newspapers advertising works. View summary Fast, flexible and effective Find out how newspapers can build brands, particularly during troubled financial times. Plus you can enjoy our Iconic Ad campaign. View summary