Below are the five highest scoring ads for July (more info on scoring) (hide scoring info)
Our ranking is based on the Motivated and Involved scores for each advert. To be 'Involved' consumers must like the ad and find it relevant. To be 'Motivated' consumers must first be involved, and also agree that the ad gives them an improved interest in and enhanced relationship with the brand. The five highest scoring ads for the month are displayed below.
Below are the 10 highest scoring ads since Creative Benchmarking began (more info on scoring) (hide scoring info)
Our ranking is based on the Motivated and Involved scores for each advert. To be 'Involved' consumers must like the ad and find it relevant. To be 'Motivated' consumers must first be involved, and also agree that the ad gives them an improved interest in and enhanced relationship with the brand. The 10 highest scoring ads since Creative Benchmarking began (Jan 2010) are displayed below.
Below are the tested World Cup ads (more info on scoring) (hide scoring info)
Our ranking is based on the Motivated and Involved scores for each advert. To be 'Involved' consumers must like the ad and find it relevant. To be 'Motivated' consumers must first be involved, and also agree that the ad gives them an improved interest in and enhanced relationship with the brand. The World Cup ads below are ranked accordingly.
