Download Part 1 of the NMA Effectiveness brochure
Download Part 2 of the NMA Effectiveness brochure
Accountability. The biggest single issue facing the advertising industry today.
That's why the NMA embarked on our most ambitious research project - 'Measuring Advertising Effectiveness - A fresh approach' - in order to deliver:
- an understanding of how newspaper advertising is effective
- a measure of advertising effectiveness
- proof of advertising effectiveness
Intro | Q&A | Top line findings | The model | The metrics | Case studies | Testimonial | £10m challenge
Click here to read some frequently asked questions (and their answers) about the NMA's Effectiveness research.
Click here to see the results and find out our top line findings.
Click here to read more about the model of how newspaper advertising works.
Click here to read about the new metrics developed in partnership with Mike Hall of Hall & Partners.
Read three case studies, which focus on the commercially important strategic roles of Brand Values, Depth of Information and (Re)Appraisal.
or click here to read what the professionals have to say; Mike Hall (Hall & Partners) and Tim Broadbent (IPA recommended consultant).
Find out more about the "£10m challenge" - and how you can get involved.
