Download the NMA News World Cup Special	Download the Omnibus charts

Take a look below at our exclusive video interviews with key sports journalists on the power of papers during the the World Cup.

Matt Tench - Deputy Sports Editor (The Sunday Times)	Mike Dunn - Sports Editor (The Sun)	Tony Evans - Football Editor (The Times)
Download the video (40MB)	Download the video (37MB)	Download the video (28MB)

Some key points from the research -

• Men need both TV and national newspapers to follow the World Cup
• Advertisers that use both TV and newspapers make the strongest connections with men 
• National newspapers reach 27% more men every day than ITV's top audience in the 2006 World Cup
• National newspapers reach 36% more young men (16-34) every day than ITV's top audience in the 2006 World Cup 
• Frequent national newspaper readers spent £50m more on beer in 2009 than the heaviest third of TV viewers 
• Print and online newspapers work together for men to deliver the complete World Cup experience

For a broader look at men and sport, take a look at our research into consumer behaviour.

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