NMA | Research | Motors brands and national newspapers

Motors brands and national newspapers

We've asked all the big questions about motors advertising. What are car buyers looking for? What about the environment? What kind of advertising really works? How are the best campaigns developed?

	Download: 'Marketing Week 'Motors' advertorial'
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To get the answers, we carried out a major research project, involving 2665 recent or intending car buyers.

For the key findings and much, much more, download the PDF of our NMA News Motors Special. To see how newspapers deliver 'green' messages efficiently, download the NMA News: 'Green' Motors Special.

You can also see some topline findings from Marketing Week above.

For more detail about specific parts of the research, click on the themes below.

1. General questions

2. Top & Bottom Ads

3. 2006 vs. 2008 Ad Style

4. Comparing Ad Sizes

5. Newspapers & TV

6. Campaign vs. Single Ad

7. Single Model Campaigns

8. Multi-model Campaigns

9. Environmental Issues

10. Green Ads

11. Single Ad Responses

Take a look at our 2006 Qualitative and Quantitative studies below, or browse our Effectiveness case studies.