PressClick is a new initiative from the Newspaper Marketing Agency, collecting our research and insights into online national newspapers.
Consumers in their millions click on to national newspaper websites every day. It's a younger, more affluent and more web-savvy audience than the online norm. PressClick can help you reach them. Click the link below to go to the PressClick mini-site.
Here's a taste of what you'll find on the site -
Noa (Newspapers Online Analytics) - A a new set of monthly data about the usership of national newspapers online. Designed to complement ABCe data and other data sources, Noa is a powerful tool to help advertisers and planners to maximise the effectiveness of their investment in online national newspaper advertising.
The Online User - this report provides an in-depth analysis of the online newspaper user; who they are, what they do and what they spend online, and how the power of the newspaper brand translates online.
Research - What can in-market tests tell us about the effectiveness of online and print newspapers when combined with TV?
Case Studies - Evaluate the impact of online newspapers on brand and sales measures with our range of case studies from some of UK's biggest brands
Online Creativity - As part of The ANNAs (The Awards for National Newspaper Marketing), the NMA has created a new award, designed to showcase and reward excellence in online newspaper advertising. Case study evidence