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Have You Seen : quiz

The Newspapers Quiz

Think you know your newspapers? Test your knowledge with our fun quiz. You can also enter our free prize draw to win an iPod nano

Flies aren't the only thing you can hit with
newspapers - how many millions of adults
read a newspaper every day?



23 million read a newspaper every day. Newspapers deliver both mass reach and hard to reach influential audiences. Find out more here.

The Awards for National Newspaper
Advertising (ANNAs) celebrate and
reward the very best in display
advertising across the UK's
newspapers and we've seen
brilliant examples throughout
the year. This display ad (right)
was nominated in October 2009,
but which brand is it for?

Heinz HP Sauce used this and other 'forlorn' executions across the national papers. See the ads (and the other ANNAs nominees for October).

Research from Microsoft Advertising in late 2009 found that every
£1 spent on print advertisements yielded how much in revenue?



The answer was a crisp clean fiver, compared to a ROI of £2.15 and £3.44 for TV and online ads respectively. You can read more here.

What percentage of UK adults read
a national newspaper every week?



Over three quarters (76%) of the UK adult population reads a national paper every week.
You can discover more here.

Is size everything? Which brand demonstrated the
size of its new notebook with this display ad?



Toshiba used four consecutive, lifesize ads to launch and illustrate the size - both open and closed - of its new product. See the ad in full here.

This iconic ad for Volkswagen
often appears in the top 10
best of press advertising, but
which year did it appear?



1959. Over four decades old and it still has the power to leap off the page at consumers. You can see this and other iconic ads here.

Globally, how many unique visitors did
online national newspapers receive
in November 2009?



Over 86 million visitors headed to national newspaper websites in one month. You can find out more about digital newspapers here.

Lazy Sundays. On average, Sunday newspapers are read
for how long?



61 minutes is the average time consumers devote to indulge in their Sunday newspapers.
You can find out more here.

0-3 - Oh dear, today is not a good day for you!

Why not get some newspaper inspiration here www.nmauk.co.uk,
there are lots of facts and figures and brand case studies that
will add to your newspaper advertising knowledge.

4-5 - Average Joe/Joanna!

Why not get some newspaper inspiration here www.nmauk.co.uk,
there are lots of facts and figures and brand case studies that
will add to your newspaper advertising knowledge

6-7 - Not bad at all. You have a fine knowledge of newspaper advertising.

Check out the www.nmauk.co.uk for even more facts, figures and
brand case studies that will inspire you to top marks.

 
8 - Top marks. What a newspaper advertising ace you are!

Now you've completed the quiz, fill in your details below to enter
our prize draw - we have one iPod nano to give away.

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