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Online Newspapers
Online newspaper users are a younger, more affluent and more web-savvy audience than the online norm, and millions of them click on to national newspaper websites every day.
Digital Showcase
In association with industry magazine 'Campaign', the NMA looks into how newspapers can offer brands exciting opportunities in both the print and online space.
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Newspaper Online Analytics (Noa)
Noa is a new system of aggregating traffic to the websites of the NMA's member newspapers.
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The Online User
The online user report provides an in-depth analysis on the newspaper website user. Who are they? What do they do? How do they spend their time on the 'net, and how does the power of newspaper brands translate online?
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Effectiveness findings and Case Studies
As a key part of its in-market effectiveness testing the NMA evaluates the impact of advertising in both online and print newspapers combined with TV.
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Online Creativity
The NMA has created an award designed to showcase and reward excellence in online newspaper advertising that forms part of The ANNAs (The Awards for National Newspaper Advertising).
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