search entire site search this section		Have you seen? : Media Stunts Media Stunts are the focus of this section. Big ideas that really caught the readers' attention. 9 Results Page 1 of 1 Malaysia Airlines fly in new products with 'paper domination' deals Malaysia Airlines teamed up with The Daily Telegraph and The Times to promote their new onboard services to a large, business-travelling audience. The activity illustrated how newspapers can deliver flexible, innovative platforms for branding. View summary   Malaysia Airlines - Daily Telegraph - 15 February 2005 676k (Approx 5 sec @ 1 Mb/s)   Malaysia Airlines - The Times - 1 March 2005 1833k (Approx 15 sec @ 1 Mb/s) Newspaper domination gives O2 Xda IIi launch punch The Evening Standard was 'hijacked' by O2 to promote the launch of their new Xda IIi palm pilot. The multi-media activity saw O2 take every colour ad site in one issue in a bid to drive acquisition and demonstrate O2's innovation. View summary   O2 xda in the Evening Standard 1471k (Approx 12 sec @ 1 Mb/s) Gillette hijacks the Daily Mirror and '3pm' magazine Gillette sponsored several sections of the Daily Mirror and converted 3am magazine into 3pm magazine to promote their new M3 Power Razor to male sports fans in the run-up to the Christmas spending bonanza. View summary   Flick through '3pm' 1489k (Approx 12 sec @ 1 Mb/s) Cadbury celebrates its centenary with newspapers Cadbury Dairy Milk united with the Daily Mirror to celebrate the brand's 100th year. The activity shared the concept of happiness and the brand's heritage with newspaper readers through a mix of ads, advertorial, special offers and 'hijacked' branding. View summary   Flick through the 'Cadbury Daily Mirror' 1146k (Approx 9 sec @ 1 Mb/s) Asda achieve maximum cut-through with hijack of the Evening Standard Asda bought every main advertising site in one issue of the Evening Standard, using creative relevant to the editorial to ensure their range of quality products was front of mind with commuters. View summary   Flick through Asda's 'hijack' of The Evening Standard 3160k (Approx 25 sec @ 1 Mb/s) One of the most memorable innovations in media history - the day Pepsi turned the Daily Mirror blue 2 April 1996. Project Blue. Pepsi pull off one of the most ambitious stunts the industry has witnessed - the Daily Mirror was printed on blue newspaper in a highly unusual day of re-branding. View summary   Flick through the Pepsi Blue Mirror 2326k (Approx 19 sec @ 1 Mb/s) Renault 'take over' The Independent to promote their new Mégane model The Independent's unique showcase for Renault's 'ownership' of The Independent for a day, demonstrates the flexibility of the medium. View summary   Flick through the Renault Independent 1711k (Approx 14 sec @ 1 Mb/s) Armani tailor The Guardian to create a monographic masterpiece The Guardian and Armani targeted discerning urban professionals with a progressive and innovative campaign that enforced the core brand values of both. View summary   Flick through the Armani Guardian 822k (Approx 6 sec @ 1 Mb/s)   Download: 'The Guardian and Armani' 2519k (Approx 20 sec @ 1 Mb/s) Orange 'invades' The Times with a campaign designed to highlight their service quality By purchasing all the colour advertising sites within main news of The Times, Orange were able to target existing Orange customers and potential switchers from other mobile networks. View summary   Flick through the Orange Times 1192k (Approx 9 sec @ 1 Mb/s) 9 Results Page 1 of 1 Are there any media stunts you'd like us to feature? Let us know