"Newspapers. An essential ingredient in successful food advertising" - Kraft
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Pairing advertiser endorsement and the brand building power of newspapers, the NMA's latest campaign highlights the strengths of newspaper advertising by focusing on six case studies from a suite of well-known brands.
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Norwich Union and the Telegraph show 'School Sport Matters'
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The UK's largest insurer teamed up with the Telegraph to highlight the importance of sport within the education system. But was it a gold medal partnership or the wooden spoon all round?
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How Newspapers Work
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This research is the culmination of a three year project and is the largest ever study into the advertising effectiveness of newspapers. Why are newspapers right for your brands?
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Facts & Figures
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The latest Ad Revenue Data is in, bringing the figures up to December 2007. Historic data stretching back to January 2004 also available so you can effectively track newspaper advertising income.
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Harnessing Editorial
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Check out our latest Media Planning tool - Harnessing
Editorial.
Find the section, supplement or event to
maximise the power of newspapers for your brand.
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| "Our favourite newspaper ads from today's papers, supplied by Xtreme Information" |
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Which agency nicked our 'Ad of the month' slot for March?
Enter our gallery and browse over 1,000 of the best newspapers ads from the last four years
Click through classic newspaper front covers from yesteryear to today
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