E.ON 2011 case study
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Newspapers continue to play a pivotal role for E.ON proving their ability to build brands long-term and deliver a strong ROI.
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Newspapers build relationships for Seven Seas
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See how the supplement brand used newspapers to attract new users and strengthen the relationship with its existing customers.
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Online newspaper audiences continue to rise
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Online newspaper audiences rise, year on year, for the 7th consecutive month.
Net online visitors to any UK national newspaper. Source: UKom
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Kick-start campaigns with the national newspapers' wow factor
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Advertising in newspapers gets campaigns targeting women off to a flying start. Ad messages have a more powerful and lasting impact in newspapers than in women's magazines.
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Get guaranteed space alongside Fashion editorial
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Fashion pages are a fabulous environment for brands to connect to women's desire to look good, feel good or be stylish. With the papers' exclusive Fashion Ratings Packs you can get competitively priced space next to the very best fashion journalism.
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Charm shoppers with newspapers this Christmas
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National newspapers are hugely influential in millions of purchase decisions at Christmas, according to new research. Newspaper advertising is a 'must-have' for every Christmas campaign.
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Followers of fashion depend on newspapers
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With over 700 fashion pages per month, brands can talk to millions of actively engaged women through newspapers. In our latest research, see how advertisers can use newspapers' immediacy, targeting and impact to get brand messages noticed.
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Rugby World Cup - tune into 2011's standout sports event in newspapers
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See qualitative research into rugby fans' response to rugby-linked advertising in newspapers. Analysis of Kantar Worldpanel sales data shows how different newspaper types work for different brands.
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Creative Benchmarking - Rugby World Cup
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See how Guinness ads topped the Creative Benchmarking league amongst rugby-loving men.
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Smiles all round as Corsodyl shines in newspapers
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See how newspapers coupled with TV to build brand equity and deliver a long term sales boost for the oral hygiene brand.
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Extra Time - how newspapers can tap into major cultural events
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See how 82 advertisers made the FIFA World Cup work for them in newspapers, and think about how newspapers could work for your brand by linking to sporting and cultural events.
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Topical ads make maximum impact
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See how newspaper ads that work alongside the headlines grab consumers' attention and pack a powerful punch for consumer brands in our latest NMA News...
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The thinking behind Creative Benchmarking
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As we unveil the new Creative Benchmarking service, take a look at what inspired the NMA to begin such a ground-breaking project and the aims and ambitions driving it forward.
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| "Our favourite newspaper ads from today's papers" |
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See the latest winners on our ANNAs site.
Enter our gallery and browse over 1,000 of the best newspapers ads from the past and present.
Click through classic newspaper front covers from yesteryear to today
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