search entire site search this section		The hottest ideas - exploiting the power of newspapers and the medium's latest innovations 175 Results  << 2 3 4 5 6 7 8 9 10 11 12 >> Page 7 of 18 Seeds of Change provide Observer readers with food for thought Seeds of Change targeted food loving Observer Food Monthly readers with their second annual food photography competition. View summary McDonald's exercise right to reply with The Guardian McDonald's proactively reacted to The Guardian's distribution of 'Super Size Me' by running tactical ads directly responding to criticism. View summary You magazine receives a makeover and news-stand launch The Mail on Sunday's women's title relaunches with a new look and feel and is available for the first time as a standalone title at the news-stand. View summary Telegraph Create throw down the gauntlet to media agencies, creative agencies and clients The Telegraph Group have challenged the media / advertising industry to get creative and come up with an integrated campaign using a wide variety of The Telegraph's delivery platforms. View summary Waitrose hijack Bridget Jones column for smart tactical tie-in Perfect placement from Waitrose enabled the supermarket to strike a chord with thousands of female Independent readers. View summary Audi brings out something sinister in the national newspapers To represent the darker, more intense side of the Audi range and brand, Audi worked with the national newspapers to create a sinister environment in which to promote the RS4. View summary   Sinister Cinema Turning Pages 1246k (Approx 10 sec @ 1 Mb/s)   "Beneath" Turning Pages 763k (Approx 6 sec @ 1 Mb/s)   The Sinister Review Turning Pages 1003k (Approx 8 sec @ 1 Mb/s) PZ Cussons find an original source of inspiration in national newspapers PZ Cussons brand, Original Source, made the most of the wide range of sections and supplements offered by the national newspapers by associating themselves with Winter sports and skiing. View summary Food advertisers choose newspapers for issue based advertising M&S, Walkers and Sainsbury's have recently chosen to advertise in national newspapers to make announcements that quickly and effectively inform the public on key topics and debates relating to the food industry. View summary Evian urge Londoners to 'Live Young' in 2006 Evian tapped into the New Year rush to detox with a well-timed, tactical campaign targeting young Londoners. View summary Harper Collins reveal 'whodunnit' in The Guardian Harper Collins is targeting book-loving Guardian readers with an exclusive 12 month campaign running across The Guardian's print and online properties. View summary 175 Results  << 2 3 4 5 6 7 8 9 10 11 12 >> Page 7 of 18