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The hottest ideas - exploiting the power of newspapers and the medium's latest innovations
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Brands raise interest rates |
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Prime Ministerial accession pays dividends to strategic advertisers
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ITV - Tycoon |
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ITV1 harnesses the powerful relationship between newspapers and TV to drive viewers to a new show.
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Observer Food Monthly and Audi A6 serve up a multi-platform campaign |
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Audi A6 teamed up with the Observer Food Monthly to explore the Future of Food with an integrated campaign.
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The Power of Placement |
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Mediaedge:cia's David Fletcher asks if advertisers are making the most of papers, if the titles are responsive enough, and how the NMA's Harnessing Editorial tool can help.
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ITV discover romance with The Observer |
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ITV get help from The Observer in launching their Jane Austen season
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Kids get active with The Mail on Sunday |
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The Mail on Sunday assist Sainsbury's with their latest 'Active Kids' campaign via a multifaceted promotion.
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Microsoft achieve the "wow" factor with The Daily Telegraph |
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Microsoft promoted their new Windows Vista platform with an innovative flip-fronted supplement with the Telegraph magazine.
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Little grey sells |
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The Times' Anjana Ahuja investigates the science and practice of neuroscience, 'brand recognition' brain scanning.
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The great all-rounders: VW Touareg and The Daily Telegraph unite |
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Telegraph Media Group and Volkswagen Touareg teamed-up to provide great, all-round Ashes coverage this winter.
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Motorola reflect their campaign message in The Independent |
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Motorola made an eye-catching double page ad by reflecting the entire left hand page, including the editorial, on to the opposite page.
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