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The hottest ideas - exploiting the power of newspapers and the medium's latest innovations
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Eurostar diverts attention in newspapers |
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The international rail move from Waterloo to St. Pancras had advertisers making tracks for the national newspapers.
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Games without frontiers |
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Videogames move further and further into the mainstream as Assassin's Creed takes over The Guardian
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How much do people value their daily newspaper? |
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New data from the National Readership Survey (NRS) reveals some eye-opening figures about readers' relationship with their paper.
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The Independent Tim Delaney Retrospective |
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A look back at the ads and stories behind Delaney's favourite ads.
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Advertisers join the scrum for the Rugby World Cup |
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As the teams battle for the Webb Ellis trophy so the advertisers battled for the hearts, minds and wallets of the newspaper readers.
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WAGs, tags and shopping bags |
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As Footballer's wives step further into the limelight, Asda leverage the power of celebrity to promote the new George range.
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The War of the Wizards |
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It wasn't just the fans that went wild over the final Harry Potter book. How did the country's biggest retailers unleash the power of newspaper advertising to attract the most Muggles?
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Parisian tourism embraces Rugby World Cup |
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How did a French tourism office make the most of newspaper advertising to give 'Gay Paris' a whole new slant?
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Brands weather the storm |
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Green issues take root in advertisers' creative treatments to tap into consumers' environmental concerns.
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ASDA makes the most of a decade of news to promote ten years of success |
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As ASDA won its tenth annual award in a row, it felt it should be making the front pages. So it did the next best thing with an inspired campaign featuring memorable newspaper covers from the past decade.
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