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The hottest ideas - exploiting the power of newspapers and the medium's latest innovations
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Full-colour Tele' arrives


The Daily Telegraph and The Sunday Telegraph move to full-colour printing as TMG's titles get a new look and new features.
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Newspapers take gold at the Olympics


Every four years, the eyes of the world are on the planet's sporting giants, often within their favourite newspapers. How have newspaper advertisers shared the medals from Beijing 2008 and how can brands start to make the most of 2012?
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Newspapers 'ace' the Wimbledon opportunity


Wimbledon
As one of the biggest sporting events in the calendar, 'The Championships' in SW19 present an opportunity for newspapers to deliver new editorial environments. But are advertisers taking full advantage of this unique way of connecting with consumers?
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Which advertisers cracked Easter?


Easter in newspapers
How can national newspapers provide an egg-cellent platform for brands to take advantage of the Easter window of opportunity?
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The Sun shines on The Brits 2008


The Sun shines on the Brits
The popular daily delivers a all-singing, all-dancing look at The Brits Awards 2008 with HMV joining the party.
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The News of the World's Fabulous new look


NotW 'Fabulous'
Sunday becomes Fabulous as the weekend newspaper turns its sights on its female readership.
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The Telegraph blazes a trail into the Life Assistance market


Telegraph and CPP 'Trailblazers'
Life Assistance company CPP Group teams up with the Telegraph to reward industry 'Trailblazers'.
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Gordon Ramsay serves up success with newspapers


Channel 4 'Cookalong Live'
How did Channel 4 utilise the topical power of newspapers to launch the foul-mouthed foodie's new show?
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Good 'Honest' newspaper advertising


ITV1 'Honest'
How did ITV1 cleverly utilise the newspaper medium to launch its latest 'must-see' series, Honest?
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Christmas is coming and the supplements are getting fat


Xmas Supplements
How are national newspapers providing the perfect shop window for brands in the run up to Christmas?
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