search entire site search this section		The hottest ideas - exploiting the power of newspapers and the medium's latest innovations 175 Results  1 2 3 4 5 6 7 >> Page 2 of 18 2009 - The NMA's year With the decade drawing to a close, we take a look back over the last 12 months from the Newspaper Marketing Agency. View summary Marketing Week: Media mix shake-up needed for beauty brands The respected industry magazine published a challenge to beauty brands' marketing mix, with a look at the NMA's research into the Cosmetics & Toiletries sector. View summary M&S 'does the right thing' in Sunday Times The UK retailer delivers an 'unavoidable' series of ads in the broadsheet to mark a special anniversary. View summary The ANNAs - Creative Media Partnership Showcase Celebrating the collaboration between creative and media teams to bring outstanding newspaper advertising to market. View summary Budget 2009 - Car scrappage Car manufacturers pounce on Budget announcement in newspapers to ensure their brands are top-of-mind for a mass audience. View summary Newspapers pamper brands for Mother's Day Newspapers are a powerful medium in the battle to engage with consumers looking for Mothering Sunday ideas. View summary Brands romance consumers for Valentine's Day Engaged, interested consumers WLTM inventive, topical advertisers for mutual fun and profit. View summary Advertisers make the most of a snow news day See how the immediacy and topicality of newspapers can be a powerful weapon in the (snowball) fight for cut-through. View summary Newspapers are the most relevant and well-received medium for consumers The AdReaction* research study from Dynamic Logic, shows the advertising medium consumers are most receptive to is newspapers. View summary Spotlight on London Fashion Week The high point of the UK fashion calendar struts its stuff down the national newspaper catwalk with editorial and advertising creating a chic ensemble. View summary 175 Results  1 2 3 4 5 6 7 >> Page 2 of 18