The World Cup 2010 has seen a remarkable surge in creativity in national newspapers with a myriad of advertisers running football-themed ads - and not just those you'd expect to see.

These advertisers understand that well-executed topical ads are more engaging to the reader and are rewarded with more reader attention.

More than just 90 minutes of TV, the tournament is an immersion experience of anticipation, analysis and debate.  Newspapers feed this with facts, figures and the opinion that allow us all to be informed commentators.  In fact, more people will read about the World Cup in their national newspaper than will watch it on TV!

Take a look at a selection of the ads below (updated every week of the World Cup), and remember there's still time to be a part of the World Cup party in newspapers.

Jump direct to Clothing & Accessories, Computers, Cosmetics & Toiletries, Drink, Entertainment & Media, Food, Confectionery & Snacks, Government, Social & Political, Household Equipment, Household Stores, Leisure Equipment, Motors, Pharmaceutical, Telecomms, Tobacco & Related or Travel & Transport.

Clothing & Accessories:

Computers:

Cosmetics & Toiletries:

Drink:

Entertainment & Media:

Food, Confectionery & Snacks:

Government, Social & Political:

Household Equipment:

Household Stores:

Leisure Equipment:

Motors:

Pharmaceuticals:

Retail:

Telecomms:

Tobacco & Related:

Travel & Transport: