On Tuesday, April 27th 2010 The Daily Telegraph hit the news-stands with a first for the UK - a transparent cover wrap around.

Launching HSBC Commercial Banking's 'Business Thinking 2010' initiative, the see-through covering gave the advertiser huge standout, while enabling the mast head and front page headlines to remain clearly visible to the reader.

The creative cleverly picks up the synergies between business terminology and newspaper reading with words 'Turnover, Turnover, Turnover' repeated on the front of the cover wrap and 'Return, Return, Return' on the back page.