Social media is an exciting and valuable new channel, but it's always dangerous to focus too hard on just one platform for delivering brand messages.

As your marketing branches out in exciting new ways, don't forget the roots of your business success. For building brands, there's still nothing like a newspaper.

To find out more about the effectiveness of UK newspapers, you can see our 2009 promotional campaign and associated research here.

And if your Swedish language skills are up to scratch, you can find out more about Dagens Industri on its website.