NMA | Have You Seen | Advertising in print is twice as effective as TV, says Microsoft

Advertising in print is twice as effective as TV, says Microsoft

See how a new study by the computer giant has shown that for every £1 spent in print, brands see a £5 return.

Research carried out by Microsoft Advertising - based on responses from 26 leading UK retailers - found that for every £1 spent on print advertisements yields £5 in revenue, compared with £2.15 for television and £3.44 for online advertising. The retailers surveyed included large clothing stores, big grocery retailers, fashion retailers and department stores.

The study recommended that brands increased their spend in print advertising by 10%*

You can read the full article from the Times here

* If you are looking at increasing your ad spend in newspapers, talk to the NMA (enquiries@nmauk.co.uk) about our effectiveness tests and business development incentives.