search entire site search this section		The hottest ideas - exploiting the power of newspapers and the medium's latest innovations 168 Results  1 2 3 4 5 6 >> Page 1 of 17 New look for world's oldest Sunday The all-new Observer is unveiled giving readers a fresh place to "pause, review and reflect" on the news and issues of the week. View summary Valentine's Day 2010 The new decade sees newspapers and newspaper advertisers get passionate about romancing the public with a bouquet of features and heart-shaped ads. View summary Advertising in print is twice as effective as TV, says Microsoft See how a new study by the computer giant has shown that for every £1 spent in print, brands see a £5 return. View summary 2009 - The NMA's year With the decade drawing to a close, we take a look back over the last 12 months from the Newspaper Marketing Agency. View summary Marketing Week: Media mix shake-up needed for beauty brands The respected industry magazine published a challenge to beauty brands' marketing mix, with a look at the NMA's research into the Cosmetics & Toiletries sector. View summary M&S 'does the right thing' in Sunday Times The UK retailer delivers an 'unavoidable' series of ads in the broadsheet to mark a special anniversary. View summary The ANNAs - Creative Media Partnership Showcase Celebrating the collaboration between creative and media teams to bring outstanding newspaper advertising to market. View summary Budget 2009 - Car scrappage Car manufacturers pounce on Budget announcement in newspapers to ensure their brands are top-of-mind for a mass audience. View summary Newspapers pamper brands for Mother's Day Newspapers are a powerful medium in the battle to engage with consumers looking for Mothering Sunday ideas. View summary Brands romance consumers for Valentine's Day Engaged, interested consumers WLTM inventive, topical advertisers for mutual fun and profit. View summary 168 Results  1 2 3 4 5 6 >> Page 1 of 17