search entire site search this section		The hottest ideas - exploiting the power of newspapers and the medium's latest innovations 174 Results  1 2 3 4 5 6 >> Page 1 of 18 Creative Benchmarking goes live The NMA and Kantar Media Mercury have unveiled the UK's largest database of newspaper ads. 100s of ads, tested by UK consumers and more added every month. Read the thinking behind the project. View summary   Download: 'Creative Benchmarking launch brochure' 3896k (Approx 31 sec @ 1 Mb/s) Newspaper ads score for advertisers in the World Cup One tournament, 32 teams, hundreds of players, millions of fans, billions of consumer pounds, one place to be seen... newspapers. View summary   Download: 'World Cup newspaper stats' The Sun and its advertisers enter the third dimension The UK's biggest-selling daily newspaper launches its World Cup coverage by being the first colour paper to print in 3D. View summary Transparent thinking lands HSBC the Telegraph front page See how the banking giant took over the Telegraph with an innovative wrap-around cover. View summary News International unveils its ground-breaking new websites Timesonline makes way for The Times and The Sunday Times sites ahead of NI's switch over to paid-for access. View summary Viral and social media marketing - a Swedish view This amusing YouTube video from Sweden's Dagens Industri, the largest business daily in Scandinavia, is a cautionary tale. View summary New look for world's oldest Sunday The all-new Observer is unveiled giving readers a fresh place to "pause, review and reflect" on the news and issues of the week. View summary Valentine's Day 2010 The new decade sees newspapers and newspaper advertisers get passionate about romancing the public with a bouquet of features and heart-shaped ads. View summary Advertising in print is twice as effective as TV, says Microsoft See how a new study by the computer giant has shown that for every £1 spent in print, brands see a £5 return. View summary 2009 - The NMA's year With the decade drawing to a close, we take a look back over the last 12 months from the Newspaper Marketing Agency. View summary 174 Results  1 2 3 4 5 6 >> Page 1 of 18