Newspaper Marketing Agency

Xtreme Frequently Asked Questions

Who are Xtreme?

Xtreme Information is the market leader in the provision of competitive advertising and editorial monitoring intelligence from around the world. Launched in 1983 as The TV Register, Xtreme's Ads Division captures and archives over 25,000 new press and TV advertisements every month from over 50 countries, as well as radio, outdoor and internet. They work with the majority of FTSE 100 and Fortune 500 multinational companies and with every major advertising and media agency.

For more information visit their website: http://www.xtremeinformation.com/index.asp

How is the data captured?

Xtreme have a team of specialist Press Monitors which locates all instances of relevant advertising, covering all the major product categories, and logs these onto a proprietary database. Every new piece of creative advertising is logged, along with every subsequent appearance of that ad. The Monitoring Team identifies new, unique creative executions by querying the database for headline, key text and description information.

A headline and description are logged for each new ad, along with key words. Details such as page number, size, position, colour and cost are logged for each appearance of an ad.

Advert position is logged on a "virtual newspaper" grid, which makes it possible to show where on the page an ad appeared.

After monitoring, new pieces of creative are scanned at a resolution of 150 dpi (dots per inch) and are enhanced using a Photoshop process. The images are stored against the ad meta-data, providing linked creative and advertising expenditure.

How is the expenditure calculated?

Advertisement cost is calculated at ratecard prices. Xtreme sources ratecards directly from the newspaper publishers, and updates these on a regular basis. All major page loadings are taken into account, e.g. first page, right hand page, special sections etc. Prices are reported gross and no discounts are applied.

When is the data updated?

The monthly data is released onto the NMA website 12 working days after the end of month.

Why is there only one advert shown for each advertiser?

The NMA has chosen to show only one example of each advertiser creative execution as part of this database. Xtreme logs every new individual creative and this is available to subscribers of the Xtreme Information service.

Which titles are included in this data?

All the UK national daily newspapers and their supplements

Specifically the newspaper titles included are;

Title	Physical Medium	PARENT TITLE
Daily Express, The	Newspaper
Daily Mail	Newspaper
Daily Record	Newspaper
Daily Star	Newspaper
Daily Star Sunday	Newspaper
Daily Telegraph	Newspaper
Evening Standard, The	Newspaper
Financial Times	Newspaper
Guardian, The	Newspaper
Herald, The	Newspaper
Independent on Sunday	Newspaper
Independent, The	Newspaper
Mail on Sunday, The	Newspaper
Mirror, The	Newspaper
News of the World	Newspaper
Observer, The	Newspaper
Scotland on Sunday	Newspaper
Scotsman, The	Newspaper
Sun, The	Newspaper
Sunday Express, The	Newspaper
Sunday Herald	Newspaper
Sunday Mail	Newspaper
Sunday Mirror	Newspaper
Sunday People	Newspaper
Sunday Telegraph	Newspaper
Sunday Times	Newspaper
Times, The	Newspaper
3 am	Supplement	Mirror, The
Celebd on Sunday	Supplement	Sunday Mirror
Culture	Supplement	Sunday Times, The
Daily Express Saturday, The	Supplement	Daily Express, The
Entertainment Mail	Supplement	Sunday Mail, Scotland
ES Magazine	Supplement	Evening Standard, The
Eye, The	Supplement	Times, The
Financial Times Magazine	Supplement	Financial Times
Guide, The	Supplement	Guardian, The
Herald Magazine, The	Supplement	Herald, The
How to spend it	Supplement	Financial Times
Independent Magazine, The	Supplement	Independent Newspaper, The
Information, The	Supplement	Independent, The
Mailsport Weekly	Supplement	Sunday Mail
Night & Day	Supplement	Mail on Sunday, The
Observer Food Monthly	Supplement	Observer, The
Observer Music Monthly	Supplement	Observer, The
Observer Sport Monthly	Supplement	Observer, The
Observer Travel Magazine	Supplement	Observer, The
OM The Observer Magazine	Supplement	Observer, The
S Sunday Express Magazine	Supplement	Sunday Express, The
S:2	Supplement	Sunday Express, The
Seven Days	Supplement	Sunday Mail
Spectrum	Supplement	Scotland on Sunday
Starmag	Supplement	Daily Star
Style	Supplement	Sunday Times, The
Sunday	Supplement	News of The World
Sunday Herald Magazine	Supplement	Sunday Herald, The
Sunday Review, The	Supplement	Independent on Sunday, The
Sunday Telegraph Magazine	Supplement	Sunday Telegraph, The
Sunday Times Magazine, The	Supplement	Sunday Times, The
Sunday Times Rich List, The	Supplement	Sunday Times, The
Take 5	Supplement	Daily Star
Take it Easy	Supplement	Sunday People
Telegraph Magazine	Supplement	Telegraph, The
Television & Radio	Supplement	Daily Telegraph, The
Times Magazine	Supplement	Times, The
Times Special Supplement, The	Supplement	Times, The
TV Mag	Supplement	Sun, The
We Love Telly!	Supplement	Mirror, The
Weekend (The Daily Mail)	Supplement	Daily Mail, The
Weekend (The Guardian)	Supplement	Guardian, The
You Magazine	Supplement	Mail on Sunday, The

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