The data presented here includes newspapers that are members of the Newspaper Publishers Association (NPA), and therefore excludes titles from Express Newspapers (Express and Star). The data is taken from the following NPA newspapers - 

• Associated Newspapers (Daily Mail and The Mail on Sunday)
• The Evening Standard
• Guardian News & Media (The Guardian and The Observer)
• Independent News and Media (The Independent and The Independent on Sunday)
• Mirror Group Newspapers (Daily Mirror, Sunday Mirror and The People)
• News International (The Sun, The Times, The Sunday Times, News of the World) 
• Telegraph Media Group (The Daily Telegraph and The Sunday Telegraph)
• The Financial Times
• For details on how to access data from previous years, please see the foot of this page

(Monthly data is compiled from different four/five week time periods, therefore month-on-month data is not directly comparable.)

Data includes agency commission but not production costs.

Note: Classified expenditure excludes online recruitment.

Definitions of categories:-

Popular Dailies (includes Mid-Markets) include the following publications
The Sun
Daily Mirror
Daily Mail
Evening Standard

Quality Dailies
The Daily Telegraph
The Times
The Guardian
The Independent
The Financial Times

Popular Sundays
News of the World
Sunday Mirror
The People
The Mail on Sunday

Quality Sundays
Sunday Times
Sunday Telegraph
The Observer
The Independent on Sunday

Popular Supplements
ES Magazine
We Love Telly
Weekend Mail
Celebs on Sunday
Live
You
Sunday
Take it Easy

Quality Supplements
Independent Magazine
Telegraph Magazine
The Times Magazine
Weekend (Guardian)
Culture
Observer Magazine
Style
Sunday Review
Sunday Times Magazine
Telegraph Sunday Magazine

Where's the rest of the data? If you're looking for Ad Revenue data from before January 2008, you can access it in Excel format here (incl. Express Newspapers)

The data on this page is directly comparable to the quarterly and annual AA ad revenue data (excluding titles from Express Newspapers). Additional historic data on national newspaper advertising expenditure is produced for the Advertising Association by:
World Advertising Research Center, Farm Road, Henley-on-Thames, Oxon, RG9 1EJ. UK.
Telephone: 01491 411 000 Fax: 01491 418 600
www.warc.com

Copyright 2008 The Advertising Association/WARC