Newspaper Marketing Agency

Monthly expenditure reports

National Newspaper Advertising Expenditure

The data presented here includes newspapers that are members of the Newspaper Publishers Association (NPA), and therefore excludes titles from Express Newspapers (Express and Star). The data is taken from the following NPA newspapers -

Associated Newspapers (Daily Mail, The Mail on Sunday and Evening Standard)
Guardian News & Media (The Guardian and The Observer)
Independent News and Media (The Independent and The Independent on Sunday)
Mirror Group Newspapers (Daily Mirror, Sunday Mirror and The People)
News International (The Sun, The Times, The Sunday Times, News of the World)
Telegraph Media Group (The Daily Telegraph and The Sunday Telegraph)
The Financial Times
For details on how to access data from previous years, please see the foot of this page

(Monthly data is compiled from different four/five week time periods, therefore month-on-month data is not directly comparable.)

Expenditure by month by category

	£000	£000		£000	£000
	May 08	May 07	% diff	2008 YTD	2007 YTD	% diff
Popular Dailies Display	40,339	41,124	-1.91%	202,431	201,599	0.41%
Popular Dailies Classified (excl. online recruitment)	9,175	10,521	-12.79%	47,244	54,050	-12.59%

Quality Dailies Display	33,843	35,127	-3.66%	157,844	158,111	-0.17%
Quality Dailies Classified (excl. online recruitment)	13,530	14,098	-4.03%	67,197	71,352	-5.82%

Popular Sundays Display	8,204	9,830	-16.54%	44,808	50,464	-11.21%
Popular Sundays Classified (excl. online recruitment)	2,195	2,378	-7.7%	12,736	12,929	-1.49%

Quality Sundays Display	10,889	10,498	3.72%	51,410	48,392	6.24%
Quality Sundays Classified (excl. online recruitment)	5,038	6,382	-21.06%	26,467	32,237	-17.9%

Popular Supplements	9,581	9,841	-2.64%	50,845	51,556	-1.38%

Quality Supplements	11,042	11,390	-3.06%	54,158	54,690	-0.97%

Online Recruitment	1,984	1,330	49.17%	9,894	6,439	53.66%

Total	145,820	152,519	-4.39%	725,034	741,819	-2.26%

Number of weekdays	22	23		109	109
Number of Saturdays	5	4		22	21
Number of Sundays	4	4		21	21

	£000	£000		£000	£000
	Apr 08	Apr 07	% diff	2008 YTD	2007 YTD	% diff
Popular Dailies Display	32,824	38,765	-15.33%	162,092	160,475	1.01%
Popular Dailies Classified (excl. online recruitment)	9,117	9,134	-0.19%	38,069	43,529	-12.54%

Quality Dailies Display	31,071	30,425	2.12	124,001	122,984	0.83%
Quality Dailies Classified (excl. online recruitment)	12,388	11,907	4.04%	53,667	57,254	-6.27%

Popular Sundays Display	6,618	8,931	-25.9%	36,604	40,634	-9.92%
Popular Sundays Classified (excl. online recruitment)	2,223	2,195	1.28	10,541	10,551	-0.09%

Quality Sundays Display	8,297	9,655	-14.07%	40,521	37,894	6.93%
Quality Sundays Classified (excl. online recruitment)	4,926	5,263	-6.40%	21,429	25,855	-17.12%

Popular Supplements	8,944	8,884	0.68%	41,264	41,715	-1.08%

Quality Supplements	10,120	10,614	-4.65%	43,116	43,300	-0.42%

Online Recruitment	1,945	1,161	67.53%	7,910	5,109	54.82%

Total	128,473	136,934	-6.18%	579,214	589,300	-1.71%

Number of weekdays	22	21		87	86
Number of Saturdays	4	4		17	17
Number of Sundays	4	5		17	17

	£000	£000		£000	£000
	Mar 08	Mar 07	% diff	2008 YTD	2007 YTD	% diff
Popular Dailies Display	49,096	45,565	7.75%	129,268	121,710	6.21%
Popular Dailies Classified (excl. online recruitment)	10,076	11,881	-15.19%	28,952	34,395	-15,82

Quality Dailies Display	38,936	39,954	-2.55%	92,930	92,559	0.40%
Quality Dailies Classified (excl. online recruitment)	13,587	15,966	-14.9%	41,279	45,347	-8.97%

Popular Sundays Display	10,788	11,157	-3.31%	29,986	31,703	-5.42%
Popular Sundays Classified (excl. online recruitment)	2,705	2,766	-2.21%	8,318	8,356	-0.45%

Quality Sundays Display	12,026	10,702	12.37%	32,224	28,239	14.11%
Quality Sundays Classified (excl. online recruitment)	4,922	6,148	-19.94%	16,503	20,592	-19.86%

Popular Supplements	12,694	12,695	-0.01%	32,320	32,831	-1.56%

Quality Supplements	14,304	13,017	9.89%	32,996	32,686	0.95%

Online Recruitment	1,977	1,561	26.65%	5,965	3,948	51.09%

Total	171,111	171,412	-0.18%	450,741	452,366	-0.36%

Number of weekdays	21	22		65	65
Number of Saturdays	5	5		13	13
Number of Sundays	5	4		13	12

	£000	£000		£000	£000
	Feb 08	Feb 07	% diff	2008 YTD	2007 YTD	% diff
Popular Dailies Display	41,998	40,774	3.00%	80,172	76,145	5.29%
Popular Dailies Classified (excl. online recruitment)	9,887	11,365	-13.00%	18,876	22,514	-16.16%

Quality Dailies Display	29,130	29,939	-2.70%	53,994	52,605	2.64%
Quality Dailies Classified (excl. online recruitment)	13,169	14,195	-7.23%	27,692	29,381	-5.75%

Popular Sundays Display	9,451	11,209	-15.68%	19,198	20,546	-6.56%
Popular Sundays Classified (excl. online recruitment)	2,783	2,734	1.79%	5,613	5,590	0.41%

Quality Sundays Display	11,260	10,598	6.25%	20,198	17,537	15.17%
Quality Sundays Classified (excl. online recruitment)	6,479	7,718	-16.05%	11,581	14,444	-19.82%

Popular Supplements	10,401	9,793	6.21	19,626	20,136	-2.53%

Quality Supplements	11,320	11,256	0.57%	18,692	19,669	-4.97%

Online Recruitment	1,927	1,233	56.29%	3,988	2,387	67.07%

Total	147,805	150,814	-2%	279,630	280,954	-0.47%

Number of weekdays	21	20		44	43
Number of Saturdays	4	4		8	8
Number of Sundays	4	4		8	8

	£000	£000		£000	£000
	Jan 08	Jan 07	% diff	2008 YTD	2007 YTD	% diff
Popular Dailies Display	38,174	35,371	7.92%	38,174	35,371	7.92%
Popular Dailies Classified (excl. online recruitment)	8,989	11,149	-19.37%	8,989	11,149	-19.37%

Quality Dailies Display	24,864	22,666	9.70%	24,864	22,666	9.70%
Quality Dailies Classified (excl. online recruitment)	14,523	15,186	-4.37%	14,523	15,186	-4.37%

Popular Sundays Display	9,747	9,337	4.39%	9,747	9,337	4.39%
Popular Sundays Classified (excl. online recruitment)	2,830	2,856	-0.91%	2,830	2,856	-0.91%

Quality Sundays Display	8,938	6,939	28.81%	8,938	6,939	28.81%
Quality Sundays Classified (excl. online recruitment)	5,102	6,726	-24.15%	5,102	6,726	-24.15%

Popular Supplements	9,225	10,343	-10.81	9,225	10,343	-10.81%

Quality Supplements	7,372	8,413	-12.37%	7,372	8,413	-12.37%

Online Recruitment	2,061	1,154	78.60%	2,061	1,154	78.60%

Total	131,825	130,140	1.29%	131,825	130,140	1.29%

Number of weekdays	23	23		23	23
Number of Saturdays	4	4		4	4
Number of Sundays	4	4		4	4

Data includes agency commission but not production costs.

Note: Classified expenditure excludes online recruitment.

Definitions of categories:-

Popular Dailies (includes Mid-Markets) include the following publications
The Sun
Daily Mirror
Daily Mail

Quality Dailies
The Daily Telegraph
The Times
The Guardian
The Independent
The Financial Times

Popular Sundays
News of the World
Sunday Mirror
The People
The Mail on Sunday

Quality Sundays
Sunday Times
Sunday Telegraph
The Observer
The Independent on Sunday

Popular Supplements
ES Magazine
We Love Telly
Weekend Mail
Celebs on Sunday
Live
You
Sunday
Take it Easy

Quality Supplements
Independent Magazine
Telegraph Magazine
The Times Magazine
Weekend (Guardian)
Culture
Observer Magazine
Style
Sunday Review
Sunday Times Magazine
Telegraph Sunday Magazine

Where's the rest of the data?
If you're looking for Ad Revenue data from before January 2008, you can access it in Excel format here (incl. Express Newspapers)

The data on this page is directly comparable to the quarterly and annual AA ad revenue data (excluding titles from Express Newspapers). Additional historic data on national newspaper advertising expenditure is produced for the Advertising Association by:
World Advertising Research Center, Farm Road, Henley-on-Thames, Oxon, RG9 1EJ. UK.
Telephone: 01491 411 000 Fax: 01491 418 600
www.warc.com

Copyright 2008 The Advertising Association/WARC