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| Our monthly diary of editorial features allows advertisers and agencies to plan ahead for major editorial events. |
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British Grand Prix
Annual
The British Grand Prix at Silverstone is always a special event. From Ferraris, Hondas and McLarens racing around the home of motorsport at around 200mph, to possibly the greatest driver ever - six-times World Champion Michael Schumacher. Harness the millions of motorsport fans for your brand, from automotive to snack foods - the brand opportunites are vast.
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Notting Hill Carnival
Annual
The Notting Hill Carnival in London takes place over the August Bank Holiday weekend. Bright, vibrant and noisy it brings together music, dance and food to celebrate many different cultures. The outrageous outfits alone guarantee strong newspaper coverage - great for adding some colour to your campaign.
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Edinburgh Festival
Annual
The Edinburgh Festival has become the all encompassing term for the explosion of cultural and artistic talent that takes place in Scotland's capital. From the mainstay of the International Festival, the alternative angle from the Fringe, through the Book Festival, the Film Festival, Jazz and Blues Festival, even a Military Tattoo at Edinburgh Castle it covers a multitude of events - ideal for your brand.
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The Proms
Annual
Stretching from July to September The Proms are a collision of music, passion and patriotism. Over 300,000 people attend with millions more watching and listening on BBC TV and radio and the world famous "Last night of The Proms" is a flag-waving extravaganza. Check out some samples of past coverage for ideas for your campaign.
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MOBO Awards
Annual
The Music of Black Origin awards (MOBOs) are one of the most widely recognised ceremonies in the industry. Covering genres from R&B to hip hop, jazz and gospel to UK garage 'MOBO music' accounts for nearly half of all singles sold in the UK. Big stars equal big coverage - and they'll all be in the latest fashions ready to add some 'flava' to your campaign.
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Emmy Awards
Annual
The American TV Oscars - the Emmy Awards. All the US big guns roll out for this one. Top rating shows feature strongly and with the plethora of small-screen stars in attendance extensive press coverage is assured - and available to boost your campaign.
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Mercury Music Prize
Annual
The Mercury Music Prize is the UK's number one arts prize, celebrating the best of British music. Nominees range from international 'super-groups' like Radiohead to folk artist and violinist Eliza Carthy via accomlished saxophonist Soweto Kinch. Attended by the stars the coverage is devoured by the fans - who could be seeing your topical ad too.
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Ryder Cup 2006
Every two years
The Ryder Cup is the ultimate continental sporting battle. The greats of golf from Europe are drawn together to battle the golfing giants from the USA over three days of intensive competition. America come to the K-Club in Ireland to try and win back the trophy and controversy, rivalry and stacks of newspaper coverage is sure to follow. Tee-up some past examples to see where your brand could fit in.
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National Music Awards
Annual
The National Music Awards (with a fabulous acronymn!) is the only TV music award show voted for by the public. The galaxy of stars on display range from Andrea Bocelli to JLS (the sublime to the ridiculous?) and the usual column inches they receive expand even further. Review past coverage to see where you could vote your brand in.
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National Television Awards
Annual
Britain's biggest TV awards ceremony sees television's heavyweights battle it out for a prestigous NTA trophy. From Sir Trevor McDonald to Ant and Dec the stars are all there. Top of the bill is always the battle of the soaps though. The Square? Or The Street? The people decide. And where can your brand benefit?
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Hallowe'en
Annual
Spooky goings on, scary outfits, painted faces and "things that go bump in the night". It's Hallowe'en! All Hallows Eve and the witching hour spark a series of strange goings on across the nation as kids go trick or treating, pumpkins come out and many scary stories are told. Creep up on examples of coverage to spirit up ideas for your brand.
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Guy Fawkes
Annual
"Remember, remember the Fifth of November, The Gunpowder Treason and Plot...". So goes the poem, but it's also worth remembering Guy Fawkes' Night (AKA Bonfire Night) and the days surrounding it will see the newspapers aflame with combustible editorial. Stories of fireworks, bonfires, toffee apples and sparklers are a warm and welcoming place to nestle your brands.
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The Ashes
Annual
What used to be the regular meeting between England and Australia, to establish how much better the Aussies are... has now resumed its place as the most exciting cricketing event in the calendar. England battle for that famous urn - with pages of coverage to link your brand to.
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Remembrance Sunday
Annual
Falling on the second Sunday of November (that closest to Armistice Day on 11th), this sombre day allows the UK to remember those that have lost their lives in armed conflict. The laying of wreaths at the Cenotaph by The Queen and other dinitaries, plus two minute's silence at 11am are the focus of much media (and public) attention.
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National Curry Week
Annual
Break out the podadoms and the pilau as seven days of spice descends on the UK. As well as being tasty excuse for a biriani, 2010's event will be raising money and awareness for The Curry Tree Charitable Fund.
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The Turner Prize
Annual
Like it or loathe it the Turner Prize always attracts a lot of media attention. Awarded to a British Visual Artist under 50, the controversial event courts headlines with un-made beds, shark corpses and a barrage of 'but is it art?' criticism.
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Coronation Street's 50th Anniversary
Annual
Britain's longest running soap turns half a century this year, and you can be sure that the media will be celebrating Weatherfield's landmark achievement.
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PDC World Darts Championship
Annual
In December, all dart-following eyes will be on Alexandra Palace and the PDC World Darts Championship. With big names such as Phil 'The Power' Taylor, Simon Whitlock and not to mention big name sponsor Ladbrokes.com, the championship is big news in the sporting calendar.
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Winter Solstice
Annual
Whether it's 'Midwinter' or 'The Longest Night', the day the Earth is furthest from the sun is still marked by numerous festivals and celebrations... and news coverage.
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London Fashion Week (Autumn/Winter)
Biannual
One of the capital's premium events London Fashion Week attracts over 120 designers and has more than 50 catwalk shows. Luminaries from across the world mingle with fashion's top-brass to view the latest super-stylish clothing and accessories - guaranteeing lots of newspaper attention, which could be harnessed to your campaign.
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BAFTAs
Annual
The British Academy of Film and Television Arts (BAFTA) awards is Britain's answer to the Oscars. Every bit as glamorous the great and the good will be there in force. Grab some popcorn and click through past examples for ideas for your campaign.
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Brit Awards
Annual
The Brit Awards is the biggest event in the British musical calendar. Rewarding all the hottest bands, brightest new-comers and most famous artists not only from these shores but around the world. From drumming riffs to drunken rifts there's pages of coverage to be harnessed for your brand.
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