Responses to car advertising

Hypotheses for creative development:

Following our extensive research into the automotive market, the NMA investigated 16 branding and 23 pricing ads for cars.

We measured consumer responses across gender; age and income - as well as by newspaper type (Qualities, Mids and Populars).

From the findings we were able to craft five key hypotheses for creative development:

1. Capture the emotion of buying a car
2. Create high visual impact
3. Keep it simple and avoid clutter
4. Link with TV
5. Limit the number of cars per ad

Download the PowerPoint presentation to find out more, see our examples and see what worked and what didn't work - and why.

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