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Winner for February 2005
Client: Samaritans
Agency: AMV BBDO
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February's winner comes from Abott Mead Vickers BBDO and is for the Samaritans.
Along with all this month's nominees they go through to the final of the inaugural ANNA Awards.
The awards spotlight creative excellence in national newspaper advertising. Each month up to eight ads are short-listed as potential winners. But only one can win the monthly award. All the monthly winners and nominees are considered for the £25,000 'winner of winners' prize.
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View this months shortlisted ads
The Judge
February's awards were judged by Richard Flintham, Creative Director at Fallon.
Richard chose the Samaritans ad as the winner:
"This was a real lesson in how often we all get caught up in our little worlds of cleverness and sublety.
Three weeks in and I still couldn't find anything to beat 'Lose weight with Vinegar'. And then a giant little small space ad for the Samaritans punched massively above its weight and made me pick it."
The Winning Team:
The team involved in crafting the winning ad were: Creative Director: Peter Souter; Art Director: Matt Doman; Copywriter: Ian Heartfield and typographer Steve Davies all from Abbott Mead Vickers BBDO.
Runners-up
(and in contention for the annual £25k prize):
Client: Channel 4 - 'Guantanamo Bay Guidebook'
Agency: 4Creative (in house)
Creative Team: Creative Director: Brett Foraker; Art Director/Copywriter: Alice Tonge
Client: Channel 4 - 'Jamie's School Dinners'
Agency: 4Creative (in house)
Creative Team: Creative Director: Brett Foraker; Art Director: Alice Tonge; Copywriters: Alice Tongue & Cathy Hutton
Client: Dyson
Agency: (in house)
Creative Team: N/A - no name policy
Client: Scottish Executive - 'Teach in Scotland'
Agency: Newhaven Communications
Creative Team: Creative Director: Zane Radcliffe & Gareth Howells; Account Director: Ann Marie McDermott; Art Director: Mark Harrison; Copywriter: Paul Mason
Client: Windsor Products
Agency: Raise Composition Ltd.
Creative Team: Creative Director: Ray Ripper; Copywriter: John Whalley; Production Director: Renny Dye; Press Co-ordinator: Derek Kelly
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