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Cadbury boost centenial sales with the Daily Mirror |
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Cadbury Dairy Milk united with the Daily Mirror to celebrate the brand's 100th year. The activity used a mix of ads, advertorial, special offers and 'hijack' branding - resulting in a significant increase in sales and spend and purchasing occasions.
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Powerade chose newspapers rather than TV to build their brand during The Olympics |
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The campaign was able to offer both the mass reach of a TV campaign as well as a powerful connection to an audience with a keen passion for all things sport related.
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The Independent creates advertorial with a difference for AOL |
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AOL offers users 'another channel' by utilising the display page opposite TV listings in The Independent's Review section.
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The Daily Telegraph team-up with Classic FM to make American Express' dreams of a new brand direction come true |
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Taking on the "Long Live Dreams" campaign The Daily Telegraph boosted awareness for American Express with a bespoke advertising campaign.
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News Group Newspapers clean up for Persil |
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Persil used The Sun and News of the World to deliver the message that 'dirt is good' using a wide range of advertising activity.
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Twinings launch new range in The Sunday Times |
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Famed for exotic and fruit teas Twinings wanted to break with tradition with their 'Everyday Tea' brand. Using The Sunday Times they drove trial, awareness and the brand's profile.
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NGN titles deliver in separate sponsorship deals for Carlsberg and Weight Watchers |
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The Sun and The News of the World proved to be the perfect sponsorship partners for Carlsberg and Weight Watchers.
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The Mail on Sunday's You Magazine give Debenhams multi-purpose advertorials |
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You Magazine crafted a number of seasonal advertorials to promote Debenhams products and ranges, including tokens - which then doubled as handy in-store catalogues.
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The Mail on Sunday's You Magazine turn up the heat for Neff |
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The Mail on Sunday demonstrate how some fast work by their sales and advertorials teams provided Neff with an innovative way to connect with their audience via an extra-curricular You Magazine supplement.
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Night & Day magazine boosts the launch of the new Ford Focus, offering effective backing to a big TV campaign |
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The Mail on Sunday's Night & Day magazine added depth, media firsts and data-capture to Ford's big launch day - as the Focus dominated the magazine with fractionals, advertorial and a competition.
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