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Bisto improve brand perceptions and boost usage with "Aah! Night" campaign |
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Aiming to show off their brand as in-tune with modern lifestyles whilst still promoting traditional family values Bisto turned to the Mirror Group - with encouraging results.
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Old Jamaica Ginger Beer create World Cup associations that boost sales with the Daily Mirror |
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Old Jamaica Ginger Beer were keen to present themselves as an alternative drink to enjoy during the World Cup. Working with the Daily Mirror they targeted their key audience and saw a great reward at the checkouts.
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COI take their 'assualt on salt' to millions in The Sun |
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The COI's key campaign messages to reduce salt intake showed great levels of recall and The Sun reader panel showed millions were adjusting their diet after the campaign.
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DFS promote their half-price sofa sale in News International newspapers |
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DFS used The Sun and The News of the World as part of their multi-media promotion of their half price sale - with the newspaper campaign bringing high recall rates, footfall in shops and brand consideration.
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Newspapers and Vauxhall Tigra |
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Effectiveness case study
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Newspapers and Sure for Men |
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Effectiveness case study
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Newspapers and Toyota Avensis |
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Newspapers and Roc |
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Newspapers and Nicorette |
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Effectiveness case study
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Newspapers and Listerine |
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Effectiveness case study
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