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Effectiveness - The Case Studies |
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The brands involved in our effectiveness project came from a range of categories with a broad spectrum of aims and targets. Find out more about brands in your category.
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Capital One profits from national newspapers |
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How did brand-led newspaper and online newspaper ads coupled with TV positively drive web traffic and active consideration for the credit card provider?
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McCoy's and the Mirror scrum down for Rugby success |
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McCoy's puts its weight behind the Mirror's Rugby World Cup coverage with an integrated sponsorship campaign, reader offers and a massive competition.
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Philadelphia cooks up a new recipe for success in newspapers |
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At the end of our two-year study, how did newspapers deliver high sales and strong brand tracking results for Kraft Philadelphia?
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Norwich Union and the Telegraph show 'School Sport Matters' |
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The UK's largest insurer teamed up with the Telegraph to highlight the importance of sport within the education system. But was it a gold medal partnership or the wooden spoon all round?
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Toyota Auris feels different inside newspapers |
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How did national newspapers drive consumer awareness and consideration during the launch year of the Toyota Auris?
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Newspapers continue to deliver for Toyota Yaris |
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How did newspapers continue to drive brand consideration, web traffic and emotional engagement for Toyota Yaris?
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The Daily Mirror wraps up warm with Beechams |
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How did the pharmaceutical company partner with The Daily Mirror tackle the country's coughs and sneezes?
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The Telegraph and Toyota get 'parent friendly' |
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The Japanese car giant teamed up with The Telegraph (newspaper, magazine and online) to promote the versatile Verso as the vehicle of choice for UK mums and dads. But was it tears before bedtime or happily ever after?
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Advertising Effectiveness |
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Pairing advertiser endorsement and the brand building power of newspapers, the NMA's latest campaign highlights the strengths of newspaper advertising by focusing on four case studies from a quartet of well-known brands.
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100 Results
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| Page 1 of 10
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| How can we improve our Case Studies content? We welcome your ideas for new case studies and other comments. |
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