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Case Studies

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127 Results
Page 1 of 13next

Effectiveness - The Case Studies


The brands involved in our effectiveness project came from a range of categories with a broad spectrum of aims and targets. Find out more about brands in your category.
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E.ON 2011 case study


Newspapers continue to play a pivotal role for E.ON proving their ability to build brands long-term and deliver a strong ROI.
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Download PDF Document Download: ''E.ON- The Proof''
3964k (Approx 32 sec @ 1 Mb/s)
Download Powerpoint Presentation Download: ''E.ON- The Charts''
7273k (Approx 59 sec @ 1 Mb/s)

Newspapers build relationships for Seven Seas


See how the supplement brand used newspapers to attract new users and strengthen the relationship with its existing customers.
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Download PDF Document Download: 'Seven Seas 2011: The Report'
2218k (Approx 18 sec @ 1 Mb/s)
Download Powerpoint Presentation Download: 'Seven Seas 2011: The Charts'
7637k (Approx 62 sec @ 1 Mb/s)

Corsodyl case study


See how newspapers coupled with TV to build brand equity and deliver a long term sales boost.
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Download PDF Document Download: 'Corsodyl - The Proof'
1578k (Approx 12 sec @ 1 Mb/s)
Download Powerpoint Presentation Download: 'Corsodyl - The Charts'
5432k (Approx 44 sec @ 1 Mb/s)
Download PDF Document Download: 'Corsodyl - The Summary'
7310k (Approx 59 sec @ 1 Mb/s)

E.ON case study


See how newspapers delivered strong ROI, and played key brand building role in E.ON's multi-media campaign to drive reputation and spark debate.
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Download PDF Document Download: 'E.ON - The Summary'
1649k (Approx 13 sec @ 1 Mb/s)
Download PDF Document Download: 'E.ON - The Proof'
2229k (Approx 18 sec @ 1 Mb/s)
Download Powerpoint Presentation Download: 'E.ON - The Charts'
4344k (Approx 35 sec @ 1 Mb/s)

McDonald's finds the back of the net with The Daily Mirror and the World Cup


How did the fast food icon harness the power of the ultimate football tournament to drive brand relevance?
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Consumers connect with the joy of BMW through newspapers


How did adding newspapers to the media mix increase the credibility and relevance of the brcommunication and help users identify with the brand?
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Download Powerpoint Presentation Download: PowerPoint
2442k (Approx 20 sec @ 1 Mb/s)

Birds Eye vegetable case study


How did newspapers deliver a sales uplift and increased brand loyalty for the iconic brand?
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Download Powerpoint Presentation Download: 'Birds Eye - The Charts'
4722k (Approx 38 sec @ 1 Mb/s)
Download PDF Document Download: 'Birds Eye - The Proof'
2480k (Approx 20 sec @ 1 Mb/s)
Download PDF Document Download: 'Birds Eye - The Summary'
1663k (Approx 13 sec @ 1 Mb/s)

Newspapers most cost effective medium for NESCAFÉ


CrossMedia(TM) return on investment analysis reveals how national newspapers helped re-launch the coffee brand.
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Download PDF Document Download: 'NESCAFÉ - The Proof'
1045k (Approx 8 sec @ 1 Mb/s)
Download Powerpoint Presentation Download: 'NESCAFÉ - The Charts'
3657k (Approx 29 sec @ 1 Mb/s)
Download PDF Document Download: 'NESCAFÉ - The Summary'
1334k (Approx 10 sec @ 1 Mb/s)

Newspapers deliver sales uplift for Schweppes


dunnhumby sales analysis reveals how national newspapers boosted the iconic drinks brand.
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Download PDF Document Download: 'Schweppes - The Proof'
748k (Approx 6 sec @ 1 Mb/s)
Download Powerpoint Presentation Download: 'Schweppes - The Charts'
2225k (Approx 18 sec @ 1 Mb/s)
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127 Results
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Page 1 of 13
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