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Effectiveness - The Case Studies |
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The brands involved in our effectiveness project came from a range of categories with a broad spectrum of aims and targets. Find out more about brands in your category.
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Shredded Wheat continues to see success in newspapers |
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Following the 2006 case study, see how the cereal brand was able to build upon the key learnings to deliver strong communications and increase sales using national newspapers.
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Daily Mirror and GDA |
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The Daily Mirror and Mirror.co.uk team up with the Food & Drink Federation to educate consumers on their Guideline Daily Amounts.
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Abbey sees Super Saver take flight in newspapers |
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Find out how the combination of TV, newspapers and online advertising successfully launched Abbey's Super Saver campaign.
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Capital One profits from national newspapers |
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How did brand-led newspaper and online newspaper ads coupled with TV positively drive web traffic and active consideration for the credit card provider?
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McCoy's and the Mirror scrum down for Rugby success |
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McCoy's puts its weight behind the Mirror's Rugby World Cup coverage with an integrated sponsorship campaign, reader offers and a massive competition.
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Philadelphia cooks up a new recipe for success in newspapers |
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At the end of our two-year study, how did newspapers deliver high sales and strong brand tracking results for Kraft Philadelphia?
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Norwich Union and the Telegraph show 'School Sport Matters' |
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The UK's largest insurer teamed up with the Telegraph to highlight the importance of sport within the education system. But was it a gold medal partnership or the wooden spoon all round?
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Toyota Auris feels different inside newspapers |
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How did national newspapers drive consumer awareness and consideration during the launch year of the Toyota Auris?
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Newspapers continue to deliver for Toyota Yaris |
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How did newspapers continue to drive brand consideration, web traffic and emotional engagement for Toyota Yaris?
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109 Results
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| Page 1 of 11
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| How can we improve our Case Studies content? We welcome your ideas for new case studies and other comments. |
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