| 40 Results
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Smashing results for The Hulk! |
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Innovative use of newspapers - including creative use of The Sun Online - ensured huge awareness was generated for 'The Hulk' in the month before the film's release.
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The British Horseracing Board use newspapers to make the race course the clear favourite |
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Facing an image crisis the British Horseracing Board (BHB) was keen to get a new breed of punters to come racing. The BHB used newspapers to overcome preconceptions and boost race attendances to record levels.
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M&G buck tough market trends with targeted newspaper ads |
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In a depressed marketplace M&G Investments maximised their reduced advertising budget to increase response rate and pick up sales.
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Newspapers saved Felix from the chop and turned a cheeky cat into an icon |
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Newspaper advertising saved Felix cat food from being de-listed and turned it into one of the UK's fastest growing grocery brands.
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Barnardo's chose newspapers for their ability to transform brand image and perceptions |
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The immediacy, readership by social influencers and coverage of a younger target audience led Barnardo's to choose national newspapers for their campaign to boost donations.
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Book Trust achieved communication aims through a unique and creative vehicle with The Guardian |
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An information rich supplement in The Guardian is a key element in a campaign to promote reading enjoyment for young people.
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Dove's tactical campaign for Mother's Day in the Daily Mirror generates strong sales |
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The campaign drove future purchase intent, sales, brand awareness and made a few mothers happy too!
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Nestlé work with The Sun to stimulate sales of Kit Kat Chunky |
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Nestlé and The Sun teamed up to demonstrate how the equity of a powerful media brand can generate increased sales and deliver a positive impact on consumer perceptions. What a stunna!
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Nike run with The Guardian to connect with a young, affluent, fashion conscious audience |
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The Run London Guide provided Nike with an innovative and memorable media vehicle through which to reach well-heeled and stylish Londoners.
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Aberlour Malt Whisky used newspapers to make an obscure brand famous |
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A combination of strong creative and a relevant, national newspaper environment allowed Aberlour to accelerate the development of the brand and achieve a step change in sales and distribution.
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40 Results
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| Page 4 of 4
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