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Effectiveness - The Case Studies |
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The brands involved in our effectiveness project came from a range of categories with a broad spectrum of aims and targets. Find out more about brands in your category.
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Toshiba goes life-size in newspapers |
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See how the launch of a new netbook unfolded in the pages of national papers and saw stock sell-out across the UK.
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Saturday is Lurpak day |
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The butter brand spreads itself across the commuter and quality papers to stake its claim on the start of the weekend.
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John Lewis and The Telegraph find success in The Room |
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Discover how John Lewis home partnered with The Telegraph to create an editorial campaign that generated a 95% increase in interest in John Lewis for home interiors.
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Hovis sales rise with newspapers |
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See how in this Effectiveness case study, the iconic bread baker used print and digital newspapers plus TV to increase sales, penetration and emotional engagement.
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Shredded Wheat continues to see success in newspapers |
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Following the 2006 case study, see how the cereal brand was able to build upon the key learnings to deliver strong communications and increase sales using national newspapers.
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Abbey sees Super Saver take flight in newspapers |
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Find out how the combination of TV, newspapers and online advertising successfully launched Abbey's Super Saver campaign.
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Capital One profits from national newspapers |
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How did brand-led newspaper and online newspaper ads coupled with TV positively drive web traffic and active consideration for the credit card provider?
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Philadelphia cooks up a new recipe for success in newspapers |
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At the end of our two-year study, how did newspapers deliver high sales and strong brand tracking results for Kraft Philadelphia?
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Toyota Auris feels different inside newspapers |
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How did national newspapers drive consumer awareness and consideration during the launch year of the Toyota Auris?
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37 Results
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| Page 1 of 4
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| How can we improve our Case Studies content? We welcome your ideas for new case studies and other comments. |
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