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Effectiveness - The Case Studies |
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The brands involved in our effectiveness project came from a range of categories with a broad spectrum of aims and targets. Find out more about brands in your category.
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E.ON 2011 case study |
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Newspapers continue to play a pivotal role for E.ON proving their ability to build brands long-term and deliver a strong ROI.
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Newspapers build relationships for Seven Seas |
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See how the supplement brand used newspapers to attract new users and strengthen the relationship with its existing customers.
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Corsodyl case study |
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See how newspapers coupled with TV to build brand equity and deliver a long term sales boost.
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E.ON case study |
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See how newspapers delivered strong ROI, and played key brand building role in E.ON's multi-media campaign to drive reputation and spark debate.
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Consumers connect with the joy of BMW through newspapers |
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How did adding newspapers to the media mix increase the credibility and relevance of the brcommunication and help users identify with the brand?
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Newspapers most cost effective medium for NESCAFÉ |
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CrossMedia(TM) return on investment analysis reveals how national newspapers helped re-launch the coffee brand.
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Newspapers deliver sales uplift for Schweppes |
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dunnhumby sales analysis reveals how national newspapers boosted the iconic drinks brand.
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Newspapers drive sales for Seven Seas |
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See how the supplement brand benefited from a significant sales increase and improved brand equity thanks to a solus newspaper campaign.
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Gordon's Gin, The Telegraph and Gordon Ramsay take over Fridays |
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See how a double G & T brought fizz to a unique supplement showcasing the brand, editorial and media planning.
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47 Results
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| How can we improve our Case Studies content? We welcome your ideas for new case studies and other comments. |
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