Optimad NMA nmaoaalive1 (NMA_7_04_14)  Build Date: Thu 22-Jul-2010 10:09:50
Add to Favourites Register Sitemap Contact us Legal
NMA home page Section Title
search entire site
search this section
Specify detailed search criteria

MAIN
Home
About the NMA


FEATURES
Breaking Ads
Creative Gallery
Have You Seen?


RESOURCES
Why Newspapers?
Research
Case Studies
Creative Benchmarking
Online Newspapers
Facts and Figures
Harnessing Editorial
Downloads


SERVICES
e-Alerts
Training and Events
Feedback
Links
Breaking Ads : Breaking Ads Archive : KP nuts

KP nuts

Insertion Date:  14/09/2005
Download larger image Download larger image

As the hangovers start to bite, the realisation that England have in fact, won the Ashes is also starting to sink in for sports fans around the country. 

The national newspapers are chock full of photos, stories, player profiles and general 'hurrahs' about England's fantastic win.

There are also pages of editorial about Andrew 'Freddie' Flintoff's drinking prowess, Ashley Giles' alcohol-induced narcolepsy and rumours that KP have offered Kevin Pietersen a lifetime's supply of their nuts!

Pietersen, England's star player in the deciding fifth Test, is known by his nickname KP - and the flamboyantly haired batsman has really caught the public's imagination (about all he did catch in the last few weeks!)

The opportunity for KP was too good to miss - and this ad, amidst the plethora of coverage of the Ashes celebrations is perfectly placed.  Plum beneath a large picture of the badger-haired man himself:

Enlarge

and there's Pietersen, alongside the other Ashes heroes, captain Michael Vaughan and Flintoff (with his daughter too!)

"We love KP" pretty much reflects the mood of the nation and it's great timing from KP - and our Breaking Ad of the day.

This ad appeared in newspapers in the UK.





Copyright © 2003, The Newspaper Marketing Agency Ltd