Today's Breaking Ad winner once again shows off strengths of the newspaper medium.  In this instance, speed and relevance.

Head & Shoulders have made excellent use of the medium to promote their product, using a newspaper clipping in their newspaper ad.

The article concerned is about a burglar who was caught by police after leaving dandruff in his victim's home - which lead to him being trapped by a DNA sample taken from his 'memento' and arrested.

The link to the famous anti-dandruff shampoo was irresistable - and with the help of the Daily Mirror, Head & Shoulders were able to produce, turn-around and get into a print a relevant and timely ad, 24 hours after the original article hit the news-stands - tough to do in any other medium.

Timely, tactical and a great tie-in; this ad makes excellent use of the medium and is our Breaking Ad of the day.

This ad appeared in newspapers in the UK.

Remember some other great, timely, topical ads from: The Guardian, RBS and the International Fund for Animal Welfare... nothing says 'news' like a newspaper