This is our Breaking Ad of the day.
To find out more, take a look at our research into Men's Grooming and see how L'Oréal's ads fared with UK consumers in our Creative Benchmarking initiative.
If you'd like further information regarding the NMA and its research please contact us on 020 7182 1700, or email enquiries@nmauk.co.uk
This ad appeared in newspapers in the UK.