A light and airy Breaking Ad for a light and airy brand catches our attention today.

Colourful and clear, the ad draws attention and delivers a focussed message in a succinct way. Well branded with the product central stage, the ad is sure to elicit strong brand recall in store.

To find out more, take a look at our research into the snack sector, and look out for our NMA News Chocolate Special coming soon.

You can also see how other choccy brands fared when their ads were tested by UK consumers as part of our Creative Benchmarking initiative.

If you'd like further information regarding the NMA and its research please contact us on 020 7182 1700, or email enquiries@nmauk.co.uk

This ad appeared in newspapers in the UK