MasterCard offers us a finely crafted Breaking Ad today. Colourful, succinct and with a crystal-clear message, the ad effortlessly builds on the long running 'priceless' campaign.

To find out more about how newspapers can be the jewel in the crown for your brands, take a look at our in-depth research into the Finance sector including a focus on the Credit Cards category.

You can also see how several financial brands faired in our Creative Benchmarking initiative, and read what UK consumers thought of those ads.

If you'd like further information regarding the NMA and its research please contact us on 020 7182 1700, or email enquiries@nmauk.co.uk