The Newspaper Marketing Agency - Opening up newspapers

Newspapers have enormous potential for influencing customers. The NMA aims to make advertisers, agencies and media planners more aware of this power.

Specifically we provide:

• Consumer insight - how newspaper readers make decisions in different consumer categories.
• Evidence of the effectiveness of advertising in newspapers, both print and online.
• Insights into what works best creatively in newspapers.

On our site we present the most compelling case studies, the most recent research and the most innovative creative work in the industry.

The National Newspapers

In creating the NMA, the national newspapers have decided to act together to demonstrate the medium's effectiveness for advertisers. They recognise that there is a real thirst for information about the medium and the creative opportunities it offers.

The NMA is funded by these national newspapers -

Guardian News & Media The Guardian The Observer Independent Print Limited The Independent The Independent on Sunday i Evening Standard  Mail Newspapers Daily Mail The Mail on Sunday

Mirror Group Newspapers Daily Mirror Sunday Mirror The People News International The Sun The Times The Sunday Times Telegraph Media Group The Daily Telegraph The Sunday Telegraph

The NMA Board (part of the NPA Commercial Board)

The NMA’s Board comprises a senior representative from each of the NMA’s six member companies, a non-executive chairman, the CEO, the company secretary, and three non-executives.

		Paul Hayes - Chairman Managing Director, News International Commercial

		Andrew Mullins - representing Independent Print and Evening Standard Managing Director, Evening Standard

		Marcus Rich - representing Mail Newspapers Managing Director, The Mail on Sunday

		Adam Freeman - representing Guardian News & Media Director, Consumer Media, Guardian News & Media

		David Emin - representing Mirror Group Newspapers Director of Advertising, Mirror Group Newspapers

		David King - representing Telegraph Group

		Rufus Olins - Chief Executive Officer, Newspaper Marketing Agency

		Teresa Brookes - Company Secretary, Newspaper Marketing Agency

		Jeremy Davies - Non-Executive Director Representing E.ON

		Rachel Bristow - Non-Executive Director Representing Unilever

		Peter Duffy - Non-Executive Director Representing Audi

		Michael Wood - Managing Director

		Judy Harman - Director, Planning

		Rhona Livesey - Director, Advocacy