The Newspaper Marketing Agency - Opening up newspapers
Newspapers have enormous potential for influencing customers. The NMA aims to make advertisers, agencies and media planners more aware of this power.
Specifically we provide:
- Consumer insight - how newspaper readers make decisions in different consumer categories.
- Evidence of the effectiveness of advertising in newspapers, both print and online.
- Insights into what works best creatively in newspapers.
On our site we present the most compelling case studies, the most recent research and the most innovative creative work in the industry.
In creating the NMA, the national newspapers have decided to act together to demonstrate the medium's effectiveness for advertisers. They recognise that there is a real thirst for information about the medium and the creative opportunities it offers.
The NMA is funded by these national newspapers -
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 Mirror Group Newspapers |
- Daily Mirror
- Sunday Mirror
- The People
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| News International |
- The Sun
- The Times
- The Sunday Times
- News of the World
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| Telegraph Media Group |
- The Daily Telegraph
- The Sunday Telegraph
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The NPA Council and the NMA Board |
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The Chief Executive Officer of the NMA reports to the Newspaper Publishers Association (NPA) Council.
The NMA board is chaired by a member of the NPA Council.
The NMA Board is made up of:
- a non-executive chairman
- a representative from each stakeholder newspaper group
- up to two non-executive directors
- The NMA CEO and Company Secretary
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Paul Hayes - Non-Executive Chairman
Managing Director, News International Commercial |
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Jeremy Davies - Non-Executive Director
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Linda Grant - representing A&N Media
Director of Commercial Development, A&N Media |
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Adam Freeman - representing Guardian News & Media
Director, Consumer Media, Guardian News & Media |
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Representative for Independent Print Limited - TBC
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Matthew Watkins - representing Telegraph Group
Director of Strategy, Telegraph Group |
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David Emin - representing Mirror Group Newspapers
Director of Advertising, Mirror Group Newspapers |
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Claire Myerscough - representing News International
Business Intelligence Director, News International |
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Andrew Mullins - representing Evening Standard
Managing Director, Evening Standard |
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Maureen Duffy - Chief Executive Officer, Newspaper Marketing Agency |
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Teresa Brookes - Company Secretary, Newspaper Marketing Agency |
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Introducing the Newspaper Marketing Agency staff
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Judy Harman - Director, Planning
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Tom Lynch - Communications Controller
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Rhona Livesey - Relationship Marketing Controller
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Jamie Willard - Marketing Manager |
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David Hunt - Marketing Executive |
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The Newspaper Marketing Agency is based at:
Empire House
175 Piccadilly
London
W1J 9EN
Phone: 020 7182 1700
Fax: 020 7182 1711
e-mail: enquiries@nmauk.co.uk
Website: nmauk.co.uk
Xtreme Information
Xtreme Information is the market leader in advertising media intelligence, tracking all UK television, press, outdoor, radio and internet advertising as well as news articles. Xtreme partners with the NMA to provide 'Breaking Ads' and a link to their media intelligence service.
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