Date:

August 2008

Client:

British Airways

Agency:

Bartle Bogle Hegarty

The Team

Creative Director: Mick Mahoney
Creative Team: Brad Woolf, Dan Bailey & Pedro Alvarez

Nik Studzinski

Creative Director, Mother

The Judge's verdict

August. And our thoughts turn to holidays. In response to some slightly adverse publicity regarding their brand new terminal, BA chose to respond with a press campaign. A press campaign? In this day and age? How quaint.

But this was a press campaign where each ad was conceived, executed and delivered in less than twenty-four hours. Now, I don't care which 'arena' you work in, that's quick. It's also a masterclass in restraint. No clever headlines. No clever visuals. Instead all we're left with is a clever idea. Remember those?