Client:

Land Rover

Agency:

RKCR/Y&R

The Team

Alex Bamford

Gerry Moira

Chairman & Director of Creativity, Euro RSCG

The Judge's verdict

My pick of the July crop is the Freelander 2 campaign. Against a long term car park of ads with shiny metal boxes, this ad employs a confident and differentiated use of illustration plus a sure grasp of their demographic. It’s not just the Freelander that’s heading for “the gravel drive to the villa”