Client:

RTTV

Agency:

McCann London

The Team

Melissa Cain, James Rooke, Brian Fraser & Simon Learman

Nik Studzinski

Creative Director, Mother

The Judge's verdict

Some powerful, thought provoking work to start the year off from RT.com.

Of course we've seen press campaigns that 'challenge' us to think about things in a different way before. Everything from political advertising to oven chips. I suppose it's a perfectly legitimate strategy for a website devoted to current affairs, especially one that seems to put an emphasis on generating debate. But there's such confidence in the visual treatment here that make these ads really stand out, from the rest of this months work but also from campaigns that have walked the same path.

Great use of photography make them difficult to ignore. They feel big.

Just like the space they've taken in the newspapers. Full pages in the broadsheets. Mmmmm, nice. Big.