"Newspapers helped drive Toyota Yaris to greater success." - Robin Giles, General Manager, Marketing Communications, Toyota

How did newspapers drive success for Yaris?

"Newspapers. An essential ingredient in successful food advertising" - Jan Strubel, Marketing Manager, Kraft Philadelphia, N. Europe.

How did newspapers whet consumer appetites for Philadelphia?

"Good things come to those who build their brands in
newspapers" - Russell Jones, Marketing Director, Guinness.

How did "The Attention Medium" convince Guinness?

"To sell more crisps, you just have to put them in newspapers" - Jon Goldstone, Vice President of Marketing, Walkers.

How did some appetising newspaper ads make Walkers a packet?

"Hair products in newspapers? The results can be fabulous" - Garnier.

How did the topicality of newspapers work beautifully for Garnier?

"To enjoy greater success with dogs, run ads in newspapers" - Richard Watson, Commercial Director, Nestlé Purina PetCare.

How did newspapers accelerate Bakers Meaty Meals to top dog in the sector?

The NMA has a host of other case studies featuring the biggest UK brands and how newspapers worked for them.

Browse our Case Studies here